St Giles Quarter. Credit: Bovis.
A £220 million regeneration scheme is underway in London’s West End, transforming an underused site in Bloomsbury into a new mixed-use neighbourhood combining offices, homes, retail and public spaces.
Bovis has commenced construction on St Giles Quarter for client Simten, following the completion of the pre-construction phase.
Located near the British Museum, the development centres on a 19-storey office tower.
Key project details:
- Location: Bloomsbury, London’s West End Client: Simten with investors BC Partners
- Project team: Bovis, DSDHA, Gardiner & Theobald, Heyne Tillett Steel, and Scotch Partners
- Purpose: Regenerate an underused site into a vibrant mixed-use neighbourhood
- Key features: 19-storey office tower, 44 homes, 16 retail and hospitality units, restored heritage buildings and improved public spaces
- Construction: Main works commenced
- Expected completion: June 2029
The development is set to combine contemporary architecture with historic buildings, while introducing landscaped terraces, additional greenery and improved pedestrian connections.
Mike Rayner, director at Simten, described St Giles Quarter as a “distinctive new mixed-use destination in the heart of the West End”, with Bovis CEO David Cadiot stating the team’s early collaboration had created a strong foundation to move into delivery and bring the scheme to life.

